Use Takeaway Selling to Increase the Urgency
When you limit the supply of a product or service in some way (i.e. takeaway selling), basic economics dictates that the demand will rise. In other words, people will generally respond better to an offer if they believe the offer is about to become unavailable or restricted in some way.
And of course, the opposite is also true. If a prospect knows your product will be around whenever he needs it, there’s no need for him to act now. And when your ad is put aside by the prospect, the chance of closing the sale diminishes greatly.
It’s your job, therefore, to get your prospect to buy, and buy now. Using scarcity to sell is a great way to accomplish that.
There are basically three types of takeaways:
1) Limiting the quantity
2) Limiting the time
3) Limiting the offer
In the first method, limiting the quantity, you are presenting a fixed number of widgets available for sale. After they’re gone, that’s it.
Some good ways to limit the quantity include:
• only so many units made or obtained
• selling off old stock to make room for new
• limited number of cosmetically-defected items, or a fire sale
• only a limited number being sold so as not to saturate the market
• etc.
In the second method, limiting the time, a deadline is added to the offer. It should be a realistic deadline, not one that changes all the time (especially on a website, where the deadline date always seems to be that very day at midnight…when you return the next day, the deadline date has mysteriously changed again to the new day). Deadlines that change decrease your credibility.
This approach works well when the offer or the price will change, or the product/service will become unavailable, after the deadline.
The third method, limiting the offer, is accomplished by limiting other parts of the offer, such as the guarantee, bonuses or premiums, the price, and so on.
When using takeaway selling, you must be sure to follow-through with your restrictions. If you say you only have 500 widgets to sell, then don’t sell 501. If you say your offer will expire at the end of the month, make sure it does. Otherwise your credibility will take a hit. Prospects will remember the next time another offer from you makes its way into their hands.
Another important thing you should do is explain the reason why the offer is being restricted. Don’t just say the price will be going up in three weeks, but decline to tell them why.
Here are some examples of good takeaway selling:
“Unfortunately, I can only handle so many clients. Once my plate is full, I will be unable to accept any new business. So if you’re serious about strengthening your investment strategies and creating more wealth than ever before, you should contact me ASAP.”
“Remember…you must act by [date] at midnight in order to get my 2 bonuses. These bonuses have been provided by [third-party company], and we have no control over their availability after that time.”
“We’ve obtained only 750 of these premiums from our vendor. Once they are gone, we won’t be able to get any more until next year. And even then we can’t guarantee the price will remain the same. In fact, because of the increasing demand, it’s very likely the price could double or triple by then!”
Remember when I said earlier that people buy based on emotions, then back up their decision to buy with logic? Well, by using takeaway selling, that restriction becomes part of that logic to buy and buy now.
lipitor drug cost; Bayer Cipro 2003 “prednisone stopped taking side effects”
“difference between lexapro and celexa” Zoloft Picture Of accutane timeline
symptoms of zoloft working, Picture Of Phentermine lipitor drug cost;
“prednisone stopped taking side effects” 35.7 Phentermine “difference between lexapro and celexa”
accutane timeline Buy Viagra Meds Online symptoms of zoloft working,
lipitor drug cost; Zoloft Constant Tightness In Chest “prednisone stopped taking side effects”
“difference between lexapro and celexa” Black Phentermine Capsule accutane timeline
symptoms of zoloft working, Hoodia Gordonii Plus lipitor drug cost;
“prednisone stopped taking side effects” Lipitor Generic “difference between lexapro and celexa”
accutane timeline Levitra Vs Viagra symptoms of zoloft working,
lipitor drug cost; Phentermine Addiction “prednisone stopped taking side effects”
“difference between lexapro and celexa” Cytotec accutane timeline
symptoms of zoloft working, Buy Viagra In England lipitor drug cost;
“prednisone stopped taking side effects” Phentermine Adipex “difference between lexapro and celexa”
accutane timeline Acomplia symptoms of zoloft working,
lipitor drug cost; Viagra Prices “prednisone stopped taking side effects”
“difference between lexapro and celexa” Cheap Cialis accutane timeline
symptoms of zoloft working, Natural Viagra Substitutes lipitor drug cost;
“prednisone stopped taking side effects” Accutane Diary “difference between lexapro and celexa”
accutane timeline Buy Cheap Phentermine Online symptoms of zoloft working,
lipitor drug cost; Xenical Over The Counter “prednisone stopped taking side effects”
“difference between lexapro and celexa” Prednisone And Dialysis accutane timeline
symptoms of zoloft working, Viagra Without Prescription lipitor drug cost;
“prednisone stopped taking side effects” Cialis Attorneys “difference between lexapro and celexa”
accutane timeline No Script Pet Meds Prednisone symptoms of zoloft working,
lipitor drug cost; Buying Generic Cialis “prednisone stopped taking side effects”
“difference between lexapro and celexa” Propecia accutane timeline
symptoms of zoloft working, Zoloft Package Insert lipitor drug cost;
“prednisone stopped taking side effects” Prozac Chemical Formula “difference between lexapro and celexa”
accutane timeline Cipro symptoms of zoloft working,
lipitor drug cost; Phentermine Pregnancy “prednisone stopped taking side effects”
“difference between lexapro and celexa” Viagra Jelly accutane timeline
symptoms of zoloft working, Generic Prozac lipitor drug cost;
“prednisone stopped taking side effects” Liquid Hoodia Extreme “difference between lexapro and celexa”
accutane timeline Hoodia symptoms of zoloft working,
lipitor drug cost; Cialis Soft Tabs “prednisone stopped taking side effects”
“difference between lexapro and celexa” Cialis For Order accutane timeline
symptoms of zoloft working, Phentermine Prescription Online lipitor drug cost;
“prednisone stopped taking side effects” Phentermine Pharmacy “difference between lexapro and celexa”
accutane timeline Pregnancy On Prozac symptoms of zoloft working,
lipitor drug cost; Hoodia Medical Research “prednisone stopped taking side effects”
“difference between lexapro and celexa” Soma Carisoprodol accutane timeline
symptoms of zoloft working, Phentermine Online Without Prescription lipitor drug cost;
“prednisone stopped taking side effects” Uk Viagra Sales “difference between lexapro and celexa”
accutane timeline Generic Cialis Softtab symptoms of zoloft working,
lipitor drug cost; Low Cost Viagra “prednisone stopped taking side effects”
“difference between lexapro and celexa” Order Levitra accutane timeline
symptoms of zoloft working, Prozac Suicide Class Action Lawsuit lipitor drug cost;
“prednisone stopped taking side effects” Nolvadex “difference between lexapro and celexa”
accutane timeline Doxycycline Hyc symptoms of zoloft working,
lipitor drug cost; Celexa Lexapro Vs “prednisone stopped taking side effects”
“difference between lexapro and celexa” Strongest Phentermine accutane timeline
symptoms of zoloft working, Viagra Attorneys lipitor drug cost;
“prednisone stopped taking side effects” Order Viagra Online “difference between lexapro and celexa”
accutane timeline Phentermine 30mg symptoms of zoloft working,
lipitor drug cost; Phentermine Fedex “prednisone stopped taking side effects”
“difference between lexapro and celexa” Esophageal Achalasia Swallowing Difficulties Nexium accutane timeline
symptoms of zoloft working, Buy Phentermine Cod lipitor drug cost;
“prednisone stopped taking side effects” Lexapro Generic “difference between lexapro and celexa”
accutane timeline Cipro Severe Itching symptoms of zoloft working,
lipitor drug cost; Zoloft Manufacturer “prednisone stopped taking side effects”
“difference between lexapro and celexa” Gain Weight On Lexapro accutane timeline
symptoms of zoloft working, Buy Cialis Online lipitor drug cost;
“prednisone stopped taking side effects” Phentermine On Sale “difference between lexapro and celexa”
accutane timeline 50mg Cialis symptoms of zoloft working,
lipitor drug cost; Phentermine Buy Online “prednisone stopped taking side effects”
“difference between lexapro and celexa” Hoodia Balance accutane timeline
symptoms of zoloft working, Compare Phentermine lipitor drug cost;
“prednisone stopped taking side effects” Nexium Canada “difference between lexapro and celexa”
accutane timeline Buying Phentermine symptoms of zoloft working,
lipitor drug cost; Hoodia Prime “prednisone stopped taking side effects”
“difference between lexapro and celexa” Order Soma Carisoprodol accutane timeline
symptoms of zoloft working, Transdermal Cialis lipitor drug cost;
“prednisone stopped taking side effects” Nexium Help “difference between lexapro and celexa”
accutane timeline Prozac Withdrawal Symptoms symptoms of zoloft working,
lipitor drug cost; Buy Phentermine Without A Prescription “prednisone stopped taking side effects”
“difference between lexapro and celexa” Lexapro Medication accutane timeline
symptoms of zoloft working, Natural Viagra lipitor drug cost;
“prednisone stopped taking side effects” Cheap Levitra “difference between lexapro and celexa”
accutane timeline Finasteride symptoms of zoloft working,
lipitor drug cost; Cheap Phentermine Without A Prescription “prednisone stopped taking side effects”
“difference between lexapro and celexa” Viagra Mexico accutane timeline
symptoms of zoloft working, Herbal Viagra lipitor drug cost;
“prednisone stopped taking side effects” Cialis Super Active “difference between lexapro and celexa”
accutane timeline Viagra Soft Tabs symptoms of zoloft working,
lipitor drug cost; Phentermine Diet “prednisone stopped taking side effects”
“difference between lexapro and celexa” Phentermine Online Purchase accutane timeline
symptoms of zoloft working, Lipitor Vs Zocor lipitor drug cost;
“prednisone stopped taking side effects” Viagra Rrp Australia Cost “difference between lexapro and celexa”
accutane timeline Nexium Coupon symptoms of zoloft working,
lipitor drug cost; Effexor Weight Loss “prednisone stopped taking side effects”
“difference between lexapro and celexa” Zoloft And Pregnancy accutane timeline
symptoms of zoloft working, Xanax And Weight Loss lipitor drug cost;
“prednisone stopped taking side effects” Generic Accutane “difference between lexapro and celexa”
accutane timeline Professional Viagra symptoms of zoloft working,